Meet the team

Peninah Warura

Hub Manager

Peninah has 8 years of experience in corporate finance and investment analysis over a wide range of businesses across East Africa. Prior to joining Agri Frontier, Peninah worked for PKF Consulting Limited and Kenya Climate Innovation Centre with companies in Water Management, Renewable Energy, Commercial Forestry, and agribusiness offering business advisory services, helping them to understand their capital requirements and managing the process of raising capital from equity and debt providers and mentoring the companies as they scale their businesses.

Warura is skilled in various areas of business and finance, including business advisory, financial modeling, business gap analysis, due diligence, coaching and mentoring, investment memorandum and pitch deck preparation, as well as project management for investment and portfolio management.

George Kanyeki

Regional Senior Consultant

George has 8 years of professional experience in management consulting and financial advisory. Prior to joining Agri Frontier, he worked for PKF Corporate Finance as a Financial Analyst.  George has worked for a range of businesses across East Africa. His expertise includes feasibility studies, financial modelling, business valuations, market research, business appraisal and due diligence.

George has a Bachelor’s in business administration (First Class) from the Technical University of Mombasa and is a CPA Finalist. George passed CFA Level 1 exam in February 2021.

Mercy Ndunge

Regional Consultant

Mercy has over 4 years of professional experience in management and financial advisory. Prior to joining Agri Frontier, Mercy worked for PKF Corporate Finance as a Financial Analyst.  She has significant experience in a range of business advisory services including business reviews, financial analysis and modelling, development of bankable business plans, market and feasibility studies, development of strategic plans and advising on corporate transactions in the African region covering both buy and sell side transaction support including inter alia due diligence reviews and business valuations.

Mercy has a Bachelor of Economics and Statistics from Kenyatta University and she is currently pursuing a Master in Science (Finance) from Jomo Kenyatta University of Agriculture and Technology.

Anu Menon

Growth Hub Administrator

Anu has 15 years’ experience in corporate management and is based in the UK office. She is an electrical engineer by background and has worked internationally for large multinational corporations. Recently, she founded two social enterprises and has extensive experience in entrepreneurship, marketing, operations, technology, and social reporting.

She has a BEng in Electrical and Computer Systems and a Master of Business from Monash University, Australia and a MSc in Food Safety and Quality from the Royal Agricultural University, UK

Andrew Ritchie


Andrew has worked in the African agribusiness and finance industry for over 15 years, living in Kenya between 2002 and 2014, and is the founder and Managing Director of Agri Frontier.

He worked as CFO of Finlays, a wholly owned subsidiary of John Swire & Sons, with extensive tea and horticultural operations in East Africa (22,000 employees). Andrew also worked as an Investment Manager with ALTIMA Partners LLP, a $2.5 billion alternative investment manager focusing on the agri sector and Altima’s Africa portfolio. His combined experience of ‘C’ level finance roles for one of Africa’s largest integrated agri-groups together with working in Africa-focused agri-investment for a large Private Equity fund manager was the catalyst for founding Agri Frontier.

Andrew has a BSc (Hons) Agricultural Business Management degree from the University of London and is a Fellow of the Chartered Institute of Management Accountants.

Inzillia Sasi

Regional Consultant

Inzillia is an experienced professional in Financial Consulting and Transaction Advisory who has worked with enterprises in a diverse range of industries and sectors across Africa. Prior to joining Agri Frontier, Inzillia worked as a Management Consultant at Fie Consult and as the Programs Lead at Fie Labs Innovation Hub. She possesses unique skills and expertise in fundraising processes, financial due diligence, business valuation, financial modeling, financial planning and analysis, financial statement preparation, strategy plans and market research.

She has a Bachelor’s in Economic and Finance from Kenyatta University and is a CIFA graduate. She also holds an FMVA certification from CFI, and is currently pursuing a BIDA certification. Inzillia is a Thought Leader on matters AfCFTA and International Trade

Kennedy Berenju

Regional Consultant

Kennedy is an Agribusiness Financial Consultant at Agri Frontier with over 6 years of experience in enterprise support, program & project management, business advisory, financial modelling and analysis. Prior to Joining Agri Frontier, Kennedy worked for Kenya Climate Innovation Center as a Business Analyst, where he enhanced his skills through offering business advisory and financial analysis support to over 100 growth stage MSMEs in various sectors including agriculture, renewable energy, water, waste management, commercial forestry and financial institutions. Over the years he has provided enterprises support and training to MSMEs to reengineer business processes as well as investment readiness and deal facilitation.

Kennedy holds a Bachelor of Commerce in Management Science/Finance from Strathmore University. He is also a certified financial modelling analyst trained at InVhestia and Strathmore Business School, and is also trained in Private Equity and Venture Capital at Strathmore Business School.

Godwin Ajene

Regional Consultant

Godwin is an Agribusiness Consultant at Agri Frontier with over 4 years of experience providing corporate finance and advisory services to a wide range of businesses across West Africa. He is a member of the Institute of Chartered Accountants of Nigeria and holds a bachelor’s degree in Accounting & Finance from the University of Agriculture, Makurdi and is currently a CFA Level 1 candidate

Joan Kagotho

Agri-Business Financial Consultant

Joan is an Agri-Business Financial Consultant within the Growth Hub team. She has been working with Small and Medium Enterprises for 4 years both as a financial analyst and business analyst. In this time, she has been able to hone her skills in business advisory specifically dealing in financial statement(s) analysis, financial accounting, cash flow projections, budgeting, trend analytics, report writing and strategic planning. She has interacted with various businesses across several industries including agriculture, renewable energy, waste management, trade, and commerce among others. She joins us from the SME Support Centre where she was a senior business analyst. Her desire is to contribute to the sustainable growth of SMEs in Africa.

Joan holds a bachelor’s degree in economics and finance from Kenyatta university, is certified in quantitative and qualitative analysis, from Dalworth statistical and Research Training Centre and a CPA finalist.

Annabell Achieng

Agri-Business Financial Consultant

Annabell is an Agri-Business Financial Consultant at Agri Frontier, where her role entails delivering a diverse range of advisory services to small and medium-sized enterprises (SMEs). Her focus is on preparing these enterprises for investment, enhancing governance structures, facilitating access to funding, and implementing business development strategies to support their expansion into regional and international markets.

Before joining Agri Frontier, Annabell held the position of Senior Financial Analyst at KPMG East Africa, specializing in transaction advisory services. Her client portfolio spanned various sectors. Prior to her advisory role, Annabell worked as an auditor at KPMG East Africa, conducting audits for organizations in the financial sector, consumer industrial markets, and the public sector.

Throughout her career, Annabell has acquired expertise in financial reporting, financial analysis, investment attraction, auditing and assurance, as well as risk assessment. She earned her Bachelor of Commerce degree in Finance from the University of Nairobi and is currently pursuing a Master of Business Administration (MBA) degree at the United States International University (USIU). Additionally, she is an advanced-level candidate for the Certified Public Accountant (CPA) qualification.

Danny Mitchel

Senior Investment Consultant

Danny Mitchel is an experienced Impact Investment professional with a proven track record in Agriculture Finance across Sub-Saharan Africa and Management Consulting. He has been an integral part of a European debt fund, specializing in the agricultural sector. In this role as a Senior Investment Analyst, he supported the fund through the full investment cycle (origination, screening, due diligence, IC proposal write-ups, and portfolio monitoring). Furthermore, he’s been involved in a strategic sourcing project for a major agro processor in Eastern and Central Africa, where his mandate was to support the executive management in developing a lean procurement strategy, and structure and incorporate smallholder farmers in the value chain.

Prior to joining Agri Frontier, Mitchel worked for Samawati Capital Partners as a Senior Investment Analyst, supporting the company in executing its Fund Management mandate and further working on a few investor readiness projects under the USAID- Strategic Investing Activity. He has a Bachelor’s degree in commerce, specializing in Finance from the University of Nairobi.

Brian Ndegwa

Senior Agribusiness Financial Consultant

Brian is an Agri-finance professional with over 9 years of audit and finance experience having worked on multiple audit and advisory engagements across East Africa and is a Senior Agribusiness Financial Consultant within the Growth Hub division at Agri Frontier. He is motivated to help clients in the agri sector find opportunities to scale their businesses and improve food security in the country. His expertise includes financial due diligence, business valuation, financial modeling, audit, financial reporting and analysis, risk management, and market research.

Prior to joining Agri Frontier, Brian worked with Offgrid. finance as an Independent Senior Financial and Risk Consultant with a focus on SMEs in the renewable energy and agri-tech sectors. He also previously worked with KPMG and Deloitte in both audit and corporate finance units as well as with Lexo Energy as the Head of Financial Reporting and Controls.

He has a BSc in Strategic Management from Moi University, is a Certified Public Accountant (CPA), and is currently pursuing an MBA in Strategy from Liverpool JohnMoore University.